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Only pay for results

One of the most challenging aspects of advertising for Black Businesses, is that it’s not always easy to measure the return-on-investment, but with Sponsored Results, you’ll only pay for results. Sponsored Results charges on a cost-per-impression model, which means if you won’t be charged if your ad is never shown. This ensures there’s no wasted spend and your return-on-investment is easy to measure.

OHN also understands that advertising budgets for Black Business can vary, so there’s no minimum to get started on Sponsored Results and you can customize your daily spend for what makes sense for your practice. An ideal budget will depend on a variety of factors, such as how much your practice values additional exposure on OHN, practice size, total marketing and advertising budget, and the bid rate for your specialty and market. But you will never be charged more than the average daily budget you set and you can change this at any time.

After you activate Sponsored Results, you will be taken to your performance dashboard where you can keep track of your views, clicks, acquired appointments and spend. You can see your Sponsored Results performance dashboard at any time in your OHN account.

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Our experts are here to help

Finally, we know that many practices don’t have the luxury of full-time dedicated marketers. That’s why our specialists are here to help you approach Sponsored Results in a way that makes sense for your specialty, market and budget. With our dedicated ongoing support, you’ll always work with a dedicated account manager who knows your practice as well as you do.

Ready to get started?

Ready to start advertising on OHN? We’re rolling out this feature gradually to ensure it’s successful in every market. If you’re already using OHN and Sponsored Results is available in your market, head to your dashboard and start advertising by setting your daily budget and bid.

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